Reference
The NOGUI Framework
Everything you need to understand your diagnosis. What each number means, how the quadrants work, and what your archetype reveals.
The DHI Scale
The Digital Health Index measures intentionality, retention, and behavioral patterns in your digital consumption. It goes from -2.5 to +2.0. It is not a measure of intelligence or willpower — it is a behavioral snapshot of your current relationship with digital content.
| Score |
State |
What it means |
| +1.5 → +2.0 |
Intentional |
You consume with clear purpose. High save rate, low zombie scrolling, healthy session timing. Your digital behavior reflects your real goals. |
| +0.5 → +1.5 |
Conscious |
You know what you consume even if you don't always choose it. A reasonable mix of intention and habit. Room to grow, but no crisis. |
| 0.0 → +0.5 |
Automatic |
The algorithm decides more than you do. High volume, low retention. Autopilot dominates most sessions. |
| -1.0 → 0.0 |
Saturated |
Too much noise, too little signal. The system overwhelms your capacity to choose. Content drains more energy than it provides. |
| -2.5 → -1.0 |
Hijacked |
Content has the control, not you. Compulsive patterns with measurable biological cost. Late-night consumption, extreme scroll velocity, no active signals. |
The FEAA Quadrants
Every piece of content falls into one of four quadrants based on two axes: its informational value (vertical) and its biological cost (horizontal). The quadrant is not fixed by content type — it depends on who is consuming it and why.
← Low biological cost
Low biological cost →
Escape — Dessert
Low or neutral value, low biological cost. Genuine entertainment and rest. Not all consumption needs to be productive. The key is that it actually regenerates you.
Comedy, music, casual entertainment, feel-good content. The disconnect to connect.
Optimal — Protein
High value, low biological cost. Content that educates, challenges you, or changes your behavior. You feel better after consuming it than before.
Tutorials, deep analysis, educational content related to your projects, plans or dreams.
Toxic — Poison
Low value, high biological cost. Content that activates your nervous system without giving you anything back. Rage bait, outrage loops, morbid curiosity, harmful comparison.
Conflict bait, thirst traps, doom scrolling, drama without context.
Essential — Medicine
High value, high biological cost. Important content that activates stress or discomfort — but necessary. Think serious news, difficult conversations, complex analysis.
Political analysis, investigative journalism, challenging documentaries, information for decision making.
← High biological cost
High biological cost →
The 5 Engagement Archetypes
Your archetype is determined by the relationship between how much you consume and how you interact with content. It is not fixed — it reflects your current stage, not your identity.
The Curator
High saves · Low likes
Consumes with selective intent. Saves to return. Engagement is private and deliberate — the strongest signal of real perceived value. Next step: turn your saves into curated lists.
The Validator
High likes · Low saves
Gives likes automatically — it is how they participate without committing. Each like tells the algorithm what to show more of. The feed becomes a perfect echo chamber. Treat likes as coins that run out.
The Amplifier
High shares · Low saves
Shares more than they save. Has an audience and the judgment to choose what to amplify. Whether they are a genuine curator or a noise amplifier depends entirely on their DHI.
The Ghost
High consumption · No signals
Consumes a lot and leaves almost no trace. The algorithm builds their feed by omission. Most susceptible to algorithmic manipulation. Start by saving one thing that genuinely matters to you.
The Fighter
Active rejections · Selective
Actively uses not interested and unfollows. Knows exactly what they don't want — which is rarer than it sounds. Next step: convert that rejection into active search. Sometimes rewatching something excellent is worth more than ten new mediocre things.
Key Variables
What each metric in your diagnosis means in practical terms.
Zombie Scroll %
Percentage of content transitions under 10 seconds. At this speed, conscious evaluation is impossible — you are on autopilot.
Save Rate
Percentage of consumed content that you save. The strongest single signal of real perceived value in the model.
Late Night %
Percentage of consumption between 10pm and 6am. Activates a circadian penalty — not a moral judgment, but a biological one. Late consumption displaces sleep and reduces next-day cognitive capacity.
Binge Sessions
Sessions with 50 or more items without a 30-minute break. Associated with limbic hijacking — when the reward loop overrides your intention to stop.
Active Intent Signals
Search terms and hashtags from your saved content. The clearest signal of intentional consumption — you either searched for them or saved content tagged with them.
Ad Ratio (Instagram)
Percentage of your Instagram feed that was ads. Measures involuntary consumption — time you did not choose to spend but gave away anyway.
© 2026 NOGUI™ — The FEAA Framework, the Digital Health Index (DHI), and the engagement archetype model are original methodologies developed by NOGUI. All rights reserved. Unauthorized reproduction or commercialization without written permission is prohibited.